I've helped firms launch new products, cut costs, and reach 45% market share in a tough field. So call me now for swimmingly effective B2B marketing: +1 (540) 940-3602
- Web sites & SEO
- E-mail campaigns
- Video production
- Direct mail
- Case studies & other articles
- PR (Press relations and press releases)
- Twitter feeds & social media
- Trade shows
- Special events
- Competitive intel
- CRM implementation
- Sales training
A recent book argues persuasively that we can’t be terribly sure of our perceptions, memory, or self-assessment (The Invisible Gorilla by Christopher Chabris & Daniel Simons). But I think my favorite insight was learning that although confidence is a trait that varies from person to person, it actually has little...
It’s become quite fashionable to say that the old organizational schemes are dead, “we’re all independent contractors,” and we all need to sell ourselves as such — constantly changing roles and plugging into an endless series of ever shifting business ventures. While I’m all for flexibility and the willingness to change...