B2B marketing for machine tools and high tech

I've helped firms launch new products, cut costs, and reach 45% market share in a tough field. So call me now for swimmingly effective B2B marketing: +1 (540) 940-3602

It's easy

Phone, e-mail, or face-to-face. Whatever you like. I’m a fast study who’s done everything from software to sofas. (Machine tools & high tech are a specialty.) I have a clear, simple approach that works for any subject.

It works

Like I said, I helped one firm to their best years in over 70 years, reaching 45% market share. (Now that’s dominance and profitability!) I created a direct mail campaign in a completely different field that achieved an astonishing 16% response rate. (Money, not just calls.)

It's cost-effective

No matter if your business is big or small, you’ll get world-class marketing from day one and you’ll decide how much to invest. We’ll focus each activity on specific objectives and all services are à la carte. Plus I have a proven record of applying techniques that cost less and work better than many commonly used approaches.

Comprehensive coverage

Besides my own hands-on approach, I have a proven team of sub-contractors. You need to make only ONE call: +1 (540) 940-3602

  • Web sites & SEO
  • Webinars
  • E-mail campaigns
  • Video production
  • Direct mail
  • Brochures
  • Advertising
  • Case studies & other articles
  • PR (Press relations and press releases)
  • Twitter feeds & social media
  • Trade shows
  • Special events
  • Competitive intel
  • CRM implementation
  • Sales training

Call or e-mail!

Swimmingly effective B2B marketing

Would you rather be #1 in sales or profit?

I bet you answered “profit,” but ask yourself if that’s really what you’re focused on. The siren song of growth is powerful and it wrecks many a marketing plan. Too many companies establish goals like “doubling sales in five years” without thinking through the profit implications. Would greater economies of...

Say it 5 times

A wise Air Force officer once told me that you have to say something 5 times for it to sink in with your audience. He was focusing on situations in which our message doesn’t directly benefit the audience, and in that case he was absolutely right. You could say he...

A face can launch 1,000 leads…

B2B marketing Rule #4: If you need a quick, easy, and inexpensive way to engage your audience visually, add a face! The vast majority of people find other people fascinating, or at least impossible to ignore. So capitalize on that when considering B2B marketing graphics. Remember that before you can...

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Ready to get going? Questions?

Your one call B2B marketing fix