B2B marketing for machine tools and high tech

I've helped firms launch new products, cut costs, and reach 45% market share in a tough field. So call me now for swimmingly effective B2B marketing: +1 (540) 940-3602

It's easy

Phone, e-mail, or face-to-face. Whatever you like. I’m a fast study who’s done everything from software to sofas. (Machine tools & high tech are a specialty.) I have a clear, simple approach that works for any subject.

It works

Like I said, I helped one firm to their best years in over 70 years, reaching 45% market share. (Now that’s dominance and profitability!) I created a direct mail campaign in a completely different field that achieved an astonishing 16% response rate. (Money, not just calls.)

It's cost-effective

No matter if your business is big or small, you’ll get world-class marketing from day one and you’ll decide how much to invest. We’ll focus each activity on specific objectives and all services are à la carte. Plus I have a proven record of applying techniques that cost less and work better than many commonly used approaches.

Comprehensive coverage

Besides my own hands-on approach, I have a proven team of sub-contractors. You need to make only ONE call: +1 (540) 940-3602

  • Web sites & SEO
  • Webinars
  • E-mail campaigns
  • Video production
  • Direct mail
  • Brochures
  • Advertising
  • Case studies & other articles
  • PR (Press relations and press releases)
  • Twitter feeds & social media
  • Trade shows
  • Special events
  • Competitive intel
  • CRM implementation
  • Sales training

Call or e-mail!

Swimmingly effective B2B marketing

What’s in it for YOU!?

If this headline grabbed you, you’ve revealed the power of psychology without substance. Ultimately, closing the sale in a business-to-business transaction depends on offering substance that addresses real self-interest, even if that self-interest is more emotional than logical. You can’t win with psychology alone. But you need to understand how...

Which buzzwords would you ban?

The Wall Street Journal just asked CEOs to answer this question and they got some interesting results (see them here). Spirit Airlines CEO Ben Baldanza offered “push the envelope,” though I think his reason is wrong. (I suspect most people do understand the phrase’s meaning, even if many don’t know...

Call or e-mail!

Ready to get going? Questions?

Your one call B2B marketing fix