“An inconvenience is only an adventure wrongly considered”

“ost of the inconveniences that make men swear or women cry are really sentimental or imaginative inconveniences—things altogether of the mind. For instance, we often hear grown-up people complaining of having to hang about a railway station and wait for a train. Did you ever hear a small boy complain...

Marketing without good content is an emperor without clothes

Marshall McLuhan famously declared “the medium is the message” way back in 1964. Fifty years later, we still seem to focus on questions like whether LinkedIn is a better social media platform than Twitter — Even in business-to-business marketing. Maybe that’s because it’s much harder to figure out how to...

The 2nd rule of marketing: GO when you’re 3/4 sure

To paraphrase Napoleon: The loss of time is irretrievable in war, and business. If you wait until you’re SURE your next step is the right one, you’ve waited too long! Assess the situation and when you’re fairly sure you’re right – GO FOR IT. Incidentally, I learned this concept from...

Which buzzwords would you ban?

The Wall Street Journal just asked CEOs to answer this question and they got some interesting results (see them here). Spirit Airlines CEO Ben Baldanza offered “push the envelope,” though I think his reason is wrong. (I suspect most people do understand the phrase’s meaning, even if many don’t know...

People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.

— David H. Comins

Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.

— Jack Handey