I've helped firms launch new products, cut costs, and reach 45% market share in a tough field. So call me now for swimmingly effective B2B marketing: +1 (540) 940-3602
It's easy
Phone, e-mail, or face-to-face. Whatever you like. I’m a fast study who’s done everything from software to sofas. (Machine tools & high tech are a specialty.) I have a clear, simple approach that works for any subject.
It works
Like I said, I helped one firm to their best years in over 70 years, reaching 45% market share. (Now that’s dominance and profitability!) I created a direct mail campaign in a completely different field that achieved an astonishing 16% response rate. (Money, not just calls.)
It's cost-effective
No matter if your business is big or small, you’ll get world-class marketing from day one and you’ll decide how much to invest. We’ll focus each activity on specific objectives and all services are à la carte. Plus I have a proven record of applying techniques that cost less and work better than many commonly used approaches.
Comprehensive coverage
Besides my own hands-on approach, I have a proven team of sub-contractors. You need to make only ONE call: +1 (540) 940-3602
- Web sites & SEO
- Webinars
- E-mail campaigns
- Video production
- Direct mail
- Brochures
- Advertising
- Case studies & other articles
- PR (Press relations and press releases)
- Twitter feeds & social media
- Trade shows
- Special events
- Competitive intel
- CRM implementation
- Sales training
Are you working with an overconfident gorilla?
A recent book argues persuasively that we can’t be terribly sure of our perceptions, memory, or self-assessment (The Invisible Gorilla by Christopher Chabris & Daniel Simons). But I think my favorite insight was learning that although confidence is a trait that varies from person to person, it actually has little...
People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.
— David H. Comins
In defense of we cogs
It’s become quite fashionable to say that the old organizational schemes are dead, “we’re all independent contractors,” and we all need to sell ourselves as such — constantly changing roles and plugging into an endless series of ever shifting business ventures. While I’m all for flexibility and the willingness to change...