I've helped firms launch new products, cut costs, and reach 45% market share in a tough field. So call me now for swimmingly effective B2B marketing: +1 (540) 940-3602
It's easy
Phone, e-mail, or face-to-face. Whatever you like. I’m a fast study who’s done everything from software to sofas. (Machine tools & high tech are a specialty.) I have a clear, simple approach that works for any subject.
It works
Like I said, I helped one firm to their best years in over 70 years, reaching 45% market share. (Now that’s dominance and profitability!) I created a direct mail campaign in a completely different field that achieved an astonishing 16% response rate. (Money, not just calls.)
It's cost-effective
No matter if your business is big or small, you’ll get world-class marketing from day one and you’ll decide how much to invest. We’ll focus each activity on specific objectives and all services are à la carte. Plus I have a proven record of applying techniques that cost less and work better than many commonly used approaches.
Comprehensive coverage
Besides my own hands-on approach, I have a proven team of sub-contractors. You need to make only ONE call: +1 (540) 940-3602
- Web sites & SEO
- Webinars
- E-mail campaigns
- Video production
- Direct mail
- Brochures
- Advertising
- Case studies & other articles
- PR (Press relations and press releases)
- Twitter feeds & social media
- Trade shows
- Special events
- Competitive intel
- CRM implementation
- Sales training
Marketing without good content is an emperor without clothes
Marshall McLuhan famously declared “the medium is the message” way back in 1964. Fifty years later, we still seem to focus on questions like whether LinkedIn is a better social media platform than Twitter — Even in business-to-business marketing. Maybe that’s because it’s much harder to figure out how to...
“Something” beats “nothing” every time
Every marketing challenge is different and therefore deserves thought and a creative solution. But I still find it useful to consider a few rules of thumb, the first of which is: “Something” beats “nothing” every time. In other words, it’s always better to do SOMETHING to promote your product. On...