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I bet you answered “profit,” but ask yourself if that’s really what you’re focused on. The siren song of growth is powerful and it wrecks many a marketing plan. Too many companies establish goals like “doubling sales in five years” without thinking through the profit implications. Would greater economies of...
A wise Air Force officer once told me that you have to say something 5 times for it to sink in with your audience. He was focusing on situations in which our message doesn’t directly benefit the audience, and in that case he was absolutely right. You could say he...
B2B marketing Rule #4: If you need a quick, easy, and inexpensive way to engage your audience visually, add a face! The vast majority of people find other people fascinating, or at least impossible to ignore. So capitalize on that when considering B2B marketing graphics. Remember that before you can...