A wise Air Force officer once told me that you have to say something 5 times for it to sink in with your audience. He was focusing on situations in which our message doesn’t directly benefit the audience, and in that case he was absolutely right. You could say he...
A face can launch 1,000 leads…
B2B marketing Rule #4: If you need a quick, easy, and inexpensive way to engage your audience visually, add a face! The vast majority of people find other people fascinating, or at least impossible to ignore. So capitalize on that when considering B2B marketing graphics. Remember that before you can...
Marketing without good content is an emperor without clothes
Marshall McLuhan famously declared “the medium is the message” way back in 1964. Fifty years later, we still seem to focus on questions like whether LinkedIn is a better social media platform than Twitter — Even in business-to-business marketing. Maybe that’s because it’s much harder to figure out how to...
“Something” beats “nothing” every time
Every marketing challenge is different and therefore deserves thought and a creative solution. But I still find it useful to consider a few rules of thumb, the first of which is: “Something” beats “nothing” every time. In other words, it’s always better to do SOMETHING to promote your product. On...
