I bet you answered “profit,” but ask yourself if that’s really what you’re focused on. The siren song of growth is powerful and it wrecks many a marketing plan. Too many companies establish goals like “doubling sales in five years” without thinking through the profit implications. Would greater economies of...
Which buzzwords would you ban?
The Wall Street Journal just asked CEOs to answer this question and they got some interesting results (see them here). Spirit Airlines CEO Ben Baldanza offered “push the envelope,” though I think his reason is wrong. (I suspect most people do understand the phrase’s meaning, even if many don’t know...
