“ost of the inconveniences that make men swear or women cry are really sentimental or imaginative inconveniences—things altogether of the mind. For instance, we often hear grown-up people complaining of having to hang about a railway station and wait for a train. Did you ever hear a small boy complain...
Marketing without good content is an emperor without clothes
Marshall McLuhan famously declared “the medium is the message” way back in 1964. Fifty years later, we still seem to focus on questions like whether LinkedIn is a better social media platform than Twitter — Even in business-to-business marketing. Maybe that’s because it’s much harder to figure out how to...
Which buzzwords would you ban?
The Wall Street Journal just asked CEOs to answer this question and they got some interesting results (see them here). Spirit Airlines CEO Ben Baldanza offered “push the envelope,” though I think his reason is wrong. (I suspect most people do understand the phrase’s meaning, even if many don’t know...
