B2B marketing Rule #4: If you need a quick, easy, and inexpensive way to engage your audience visually, add a face! The vast majority of people find other people fascinating, or at least impossible to ignore. So capitalize on that when considering B2B marketing graphics. Remember that before you can...
Marketing without good content is an emperor without clothes
Marshall McLuhan famously declared “the medium is the message” way back in 1964. Fifty years later, we still seem to focus on questions like whether LinkedIn is a better social media platform than Twitter — Even in business-to-business marketing. Maybe that’s because it’s much harder to figure out how to...
