IMTS is the biggest manufacturing trade show in the US. This year’s show had over 2,000 exhibitors, about 1.3 million square feet of exhibits, and over 114,000 visitors. When I registered for the show on July 10th I expressed interest in a wide variety of technologies, all of which gets...
A face can launch 1,000 leads…
B2B marketing Rule #4: If you need a quick, easy, and inexpensive way to engage your audience visually, add a face! The vast majority of people find other people fascinating, or at least impossible to ignore. So capitalize on that when considering B2B marketing graphics. Remember that before you can...
“Something” beats “nothing” every time
Every marketing challenge is different and therefore deserves thought and a creative solution. But I still find it useful to consider a few rules of thumb, the first of which is: “Something” beats “nothing” every time. In other words, it’s always better to do SOMETHING to promote your product. On...
