Gigantic RVs are impossible to miss. One in particular makes me laugh, especially when I see it parked near a house: the Intruder. What were they thinking when they named this thing? In what context does this work? You’ll see them hogging up a driveway, dwarfing the nearby house. A...
Would you rather be #1 in sales or profit?
I bet you answered “profit,” but ask yourself if that’s really what you’re focused on. The siren song of growth is powerful and it wrecks many a marketing plan. Too many companies establish goals like “doubling sales in five years” without thinking through the profit implications. Would greater economies of...
