WALTER sells computerized 5-axis grinders primarily to firms that specialize in manufacturing or sharpening cutting tools. However, this ad is designed to appeal primarily to large manufacturing companies (e.g. Boeing, GM, etc) who might consider making/sharpening cutting tools for their own use. One reason: Although many of the trade magazines do a good job of targeting decision makers who run machining operations (i.e. cutting tool users) none of the magazines focus on the comparatively small number of cutting tool manufacturers.
The ad ran for over ten years with only minor updates and pulled eight times the response of the nearest alternative.