See this case study on B2B website design for details on how the new site:
- Grabbed over 600 unique visitors per day (in a niche business in which prospective customers number in the low thousands)
- Consistently kept the top 3 positions in Google for all key search terms
- Decreased cost-per-inquiry and enabled 35% cut in advertising while boosting sales to record levels
The case study shows helpful ways to handle multiple brands & technologies, delivering lots of interesting content in a way that’s easy, interesting and “sticky.” The example is from the industrial/machine tool sphere but the analysis and techniques can be applied to any company that wants to win in B2B web marketing, especially technology firms.