Don’t think direct mail still works? Think electronic communication is the only way to do fast marketing?
With smart execution and the right circumstances, direct mail can still deliver a fantastic return on investment. And it can do it quickly.
This case study shows an example from the machine tool/manufacturing world that broke through the clutter to drive actions that lead to near-term, big ticket sales. For example, the mailing referenced an on-line video and the number of views was twice the number of pieces mailed within three weeks. Requests for live product demos filled the schedule.
The case study shows helpful ways to handle multiple brands & technologies, delivering lots of interesting content in a way that’s easy, interesting and “sticky.” The example is from the industrial/machine tool sphere but the analysis and techniques can be applied to any company that wants to win in B2B web marketing, especially technology firms.